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Les Haute Pockets — by Stella Artois

 
 

LES HAUTE POCKETS
by Stella Artois

New York's Fashion Week is one of the most phone centric moments of the entire year. So we decided to infiltrate this week by making our own fashion collection and a series of insane ads to help people pocket their phones and enjoy this week in fashion. 

 
 

FILM 

 

OOH

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Before

Collection design process

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AFTER

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Creative Directors Paul Malmstrom & Pepe Funegra
Copywriter Alex Maleski
Image Director Teng Phour

Directed By William Kaner
US Production Co. Daughter Productions
Mexico Production Co. Kids Kids TV

 

Also, got a lil’ mention in the New York Times.