INTERNTEST™
Q: How does an advertising agency attract creative people who’d never work in a stuffy corporate environment? A: InternTest™ – it’s not a drug test, it’s a creativity test.
Step ONE
Make a beautiful sample cup that references 1960’s Swiss pharmaceutical design systems
STEP TWO
Send hundreds of them, IN BOXES, to schools around the United States.
STEP 3
Design a website to make sure WE don’t leave out the international students.
STEP 4
Receive hundreds of sample cups from students all around the country. HERE ARE SOME FAVORITES:
AND FINALLY
Pick some interns and hire them.
And pay them too…
Creative Director Paul Malmstrom
Creatives Alex Maleski
Design Matt Van Leeuwen & Mark Sloan
At Mother New York
Photographer DiChen Chen